If you want to be an effective keynote speaker, you have to make sure that you deliver the best and most effective keynote speech. Of course, your effectiveness as a keynoter will also depend on the quality of the speech and the way it’s delivered.
With that said, here are some considerations that a keynote speaker needs to keep in mind at all times:
Know the purpose of your client for hiring you
Just because you are the speaker does not mean that you have all the freedom to do what you want to do on stage. You will have to do that speech primarily because your client hired you to do so. Therefore, you have to do what the client wants you to do.
There is a notable difference between different types of keynote speeches. Of course, there are also some variations as to what the client might want you to do. There are some who want a keynote speaker who will motivate the audience to do something or to act upon an issue. There are also some who want a speaker who can effectively promote their company or organization. The way you will deliver your speech will then depend on these purposes.
If you know your client’s purpose or mission, you will also be able to identify your own purpose. If you want the audience to know how to do something, then you want to deliver an instructional speech. If you want them to be persuaded or inspired to do something, then you will give them a motivational speech. If you want the audience to know the organization well, then you are going to do a promotional speech. Again, it is important that you know your speech’s goal because that will lead the direction of your speech.
Know your audience
One of the most common rules in communication is “know your audience.” Getting to know the audience is a very important thing for a keynote speaker—or for any speakers or communicators out there, for this matter—because this will help you identify how you will have to deal with them. For instance, if you know that your audience are a group of women, you will not want to discuss with them things that only men will appreciate or understand. On the other hand, if your audience is a group of young adults or teenagers, then you will have to present your keynote speech in such a way that people their age will appreciate. (You can include in your speech things that young people can relate to, such as social media, movies, music, celebrities, etc.) Regardless what your subject matter is, your presentation will still vary depending on the characteristics that your audience have.
Do a research beforehand
A research is always important before doing something as big as speeches. The information that you will gather through your research can help as well as guide you through the entire process—from crafting your speech to delivering it.
You can ask your client directly for some information that you will need for your speech. You can ask them about the purpose as well as the theme of the event or the conference, some challenges that the group is facing as of the moment, other speakers that will be at the event as well, and even the previous keynote speakers that have been to the event. These types of information can help you determine how you should perform, and even identify the expectations that your client has on you. You can also do your research using some documents. You can use the internet to get brief background information about the organization as well as the possible audience of the event.
Once you already have the information that you need, you can now craft your keynote speech based on these data that you have.